We create valuable online traffic

GAL stands as a premium performance marketing powerhouse. Our mission is to support our partners reach their business goals. On one side, we bring our comprehensive knowledge about sports and igaming through our brands and products, and on the other we offer additional monetisation of your online traffic through our ad formats.

About GAL
Currently operating in 2 countries

What we do?

Developing innovative ad formats, traffic sources,  communities and product platforms

We aim on enabling sport fans and bettors to find the best localised and engaging content. We constantly guide them in choosing the best products among all the betting operators. We build numerous different online projects ranging from media brands, social communities and ad formats. Experience combined with an ambitious development team, enabled the creation of innovative technologies that allow us to communicate directly with the target audience segments depending on the partner campaign or geographic location.

Our campaigns and products emphasise a high complience standars with the aim of responsible gambling awareness. We invest in educational content for preventing gambling addiction and to underline that minors are not allowed to use our sites and be part of our communities. Deeply rooted in all we do is to demystify sports betting, making it transparent, user-friendly, and a delight for all.


What is our business model?

At GAL we are dedicated to crafting user-centric content across our brands. We seek innovative traffic sources delivering thousands of daily impressions across our ad campaigns. Boasting a team of seasoned professionals with the focus to efficiently monetize web and mobile traffic across all devices and platforms with the aim to bring the highest eCPM rates. 

Innovative ads for your website

Constantly pushing for additional monetisation of online traffic and to maximise ad space on our and partner websites. At our core, we’re dedicated to crafting user-centric sports betting ads tailor made for any website. 

industry knowledge

To drive online traffic that not only meets but exceeds return on investment expectations. We are dedicated on constantly improving our sales funnels, how we work with real world audiances and our products. All with the ambition to bring always higher number of leads.

Targeting the Right Organic Traffic

We play the long-term game. With dedicated skilled specialists we know which traffic to target to increase the value both for media owners and our partners.

WE LOVE BRANDS

Our brands

We love sports and we also love to write about it

ruik.cz

True sport fans voice since 2017

Not all sports fans want to be just observers, some want to get directly involved in the action and share their comments with others either by writing articles or filming videos. The sports web portal Ruik was created precisely for these enthusiasts.

Information portal about bookmakers in the Czech Republic

sazkovekancelare.cz

Betting information authority in Czechia since 2011

The goal of sazkovekancelare.cz is to provide the most reliable and comprehensive evaluation and tools for the right choice when betting. We create content for true betting fans and we want them to always have all the necessary information at hand across the offering of bookmakers.

Information portal about bookmakers in Slovakia

istavkovekancelarie.sk

Betting information authority in Slovakia

The goal of istavkovekancelarie.sk is to provide the most reliable and comprehensive evaluation and tools for the right choice when betting. We create content for true betting fans and we want them to always have all the necessary information at hand across the offering of bookmakers.

Who stands by us

Backed by top tier partners

Our Team

Meet Our Team Members

Our fellow team members come from many backgrounds and disciplines.

Waltraud Drkulova

Executive GAL

Antonin Hruza

Executive RUIK

Pavel Langr

Editor in Chief

Michael Pastva

Editor in Chief

Work-life balance

Our working culture

Above all we value work-life balance.

Do you want to partner or advertise with us?

Get in touch!

Leave a message

[email protected]

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What's up?

News about company

We support an environment where sports betting can be transparent, accessible, and enjoyable to anyone. Here we share news about our company and our plans for the future.